Tata Zica seven Senses campaign announced for prospective customers
The fresh Zica is an significant product for Tata Motors. To be suggested in the volume segment, Zica was unveiled more than a month ago. With launch postponed to February, the company has now launched a fresh campaign to keep Zica whirring in the minds of their prospective buyers. Under this fresh Tata Zica seven Senses campaign, Tata Motors will suggest buyers an practice to connect their seven senses with the Zica.
This Zica seven Senses campaign will cover all the seven senses of Look, Smell, Sound, Taste, Touch, Intuition and Equilibrium which will endear customers to the brand and suggest an immersive practice of the car itself.
Look – The fresh Tata Zica has been designed to draw attention thanks to its junior and bolder design. Built on the fresh Influence design language, Tata Motors will be rolling out a Virtual Test Drive App that elevates the simpleness of 2D Movie into an immersive 3D practice.
Smell – Smell will be part of the Tata ZICA seven Senses campaign with a Zica signature fragrance set to capture the spirit of youth.
Sound – Tata Zica hatchback will be fitted with a state of the art sound system. It will get an audio acoustic system designed by Harman with eight speaker audio system. It will also feature automatic volume control which will align itself with speed of the car – a feature which was only seen in expensive cars till date.
Taste – Tata Motors plans on introducing ‘The Zica Chocolate’ to feast the joys of life.
Tata Zica dashboard
Touch – Where the sense of touch is worried; Tata Motors will see the ConnectNext Infotainment System on board the fresh Zica with applications like Brainy NAVI and Juke Car app. The NAVI App displays Turn-by-Turn Navigation when connected to a smartphone via Bluetooth while it also offers guidance on Estimated Time of Arrival and Next Maneuver. Besides Bluetooth, the NAVI app also supports speed volume control, steering mounted information controls and phonebook on-the-fly.
It also has the Juke-Car app which will permit up to ten phones to connect with the car’s music system and play songs. Such an app will be useful when travelling friends / family on a long road tour.
Intuition – Tata ZICA has more storage spaces than its competitors. With a total of twenty two utility spaces, such as a clever driver side pocket, cup-holders on front console, tab holder in glove box, wise recessed storage on dashboard, which make the drive practice very convenient – the Zica offers a fresh dimension of intelligent design while making travelling even more intuitive.
Equilibrium – Powered by peppy petrol and diesel engine options, Tata Zica also offers outstanding mileage and low cost of maintenance, claims Tata Motors.
Tata Zica is designed with inputs from company’s Pune, UK and Italy studios and is based on an upgraded XO platform. It will be placed inbetween the Tata Nano and Bolt. To be produced at the company plant in Sanand, Gujarat, Zica will rival with Maruti Suzuki Celerio, WagonR, Hyundai i10, and Chevrolet Strike.
Tata Zica seven Senses campaign announced for customers
Tata Zica seven Senses campaign announced for prospective customers
The fresh Zica is an significant product for Tata Motors. To be suggested in the volume segment, Zica was unveiled more than a month ago. With launch postponed to February, the company has now launched a fresh campaign to keep Zica whirring in the minds of their prospective buyers. Under this fresh Tata Zica seven Senses campaign, Tata Motors will suggest buyers an practice to connect their seven senses with the Zica.
This Zica seven Senses campaign will cover all the seven senses of Glance, Smell, Sound, Taste, Touch, Intuition and Equilibrium which will endear customers to the brand and suggest an immersive practice of the car itself.
View – The fresh Tata Zica has been designed to draw attention thanks to its junior and bolder design. Built on the fresh Influence design language, Tata Motors will be rolling out a Virtual Test Drive App that elevates the plainness of 2D Movie into an immersive 3D practice.
Smell – Smell will be part of the Tata ZICA seven Senses campaign with a Zica signature fragrance set to capture the spirit of youth.
Sound – Tata Zica hatchback will be fitted with a state of the art sound system. It will get an audio acoustic system designed by Harman with eight speaker audio system. It will also feature automatic volume control which will align itself with speed of the car – a feature which was only seen in expensive cars till date.
Taste – Tata Motors plans on introducing ‘The Zica Chocolate’ to feast the joys of life.
Tata Zica dashboard
Touch – Where the sense of touch is worried; Tata Motors will see the ConnectNext Infotainment System on board the fresh Zica with applications like Wise NAVI and Juke Car app. The NAVI App displays Turn-by-Turn Navigation when connected to a smartphone via Bluetooth while it also offers guidance on Estimated Time of Arrival and Next Maneuver. Besides Bluetooth, the NAVI app also supports speed volume control, steering mounted information controls and phonebook on-the-fly.
It also has the Juke-Car app which will permit up to ten phones to connect with the car’s music system and play songs. Such an app will be useful when travelling friends / family on a long road excursion.
Intuition – Tata ZICA has more storage spaces than its competitors. With a total of twenty two utility spaces, such as a clever driver side pocket, cup-holders on front console, tab holder in glove box, wise recessed storage on dashboard, which make the drive practice very convenient – the Zica offers a fresh dimension of intelligent design while making travelling even more intuitive.
Equilibrium – Powered by peppy petrol and diesel engine options, Tata Zica also offers epic mileage and low cost of maintenance, claims Tata Motors.
Tata Zica is designed with inputs from company’s Pune, UK and Italy studios and is based on an upgraded XO platform. It will be placed inbetween the Tata Nano and Bolt. To be produced at the company plant in Sanand, Gujarat, Zica will challenge with Maruti Suzuki Celerio, WagonR, Hyundai i10, and Chevrolet Strike.