Toyota Global Vision
Toyota will be a frontrunner. We will seize
opportunities and invest in the future.
Future of mobility
We’ll develop fresh forms of transportation and pursue
fresh ways to connect technology with people.
Enriching lives around the world
Through the concept of monozukuri, we will create
jobs, develop people and contribute to society
Safest & most responsible
ways of moving people
Safety is our number one priority – for our employees
and our customers. Nothing is more significant.
Commitment to quality
We permanently raise our standards for dependability,
reliability and customer satisfaction.
Our objective: “Always better cars.” We continually
reinvent ourselves, introduce fresh technologies and
stay ahead of our competition.
Respect for the planet
In everything we do, we will showcase consideration to
the planet. We investigate and promote systems and
solutions that are eco-friendly.
Our attitude is to anticipate and produce to the needs
of those we serve.
Rewarded with a smile
Customer satisfaction is best voiced with a smile.
It promotes a behavior of gratitude and appreciation
in all that we do.
We aim high and work together. that’s who we are.
Engaging the talent
and passion of people
The power of our organization comes from the skill and
diversity of our team members and business playmates.
solving problems and creating fresh ideas.
There is always a better way
The spirit of kaizen. reaching higher and challenging ourselves
to find a better way in everything we do. every single day.
The Tree Metaphor
The photo of a tree has been used to symbolize the Toyota Vision from ‘roots to fruits’. The tree is a symbol of natural strength. It is useful and long-lasting, something that proceeds to grow and flourish year after year.
The Toyota principles are represented as the roots because everything we do as a company must grow from the foundation of our beliefs. These roots support the trunk of the tree, which represents the strength and stability of our operations.
From the trunk, the branches lead to the twelve tenets that make up the Toyota vision – the ‘fruits’ of the tree. The tree permits all of this imagery to be connected together, a metaphor for how closely we at Toyota work together to achieve success.
Ultimately, the tree is set in a human environment, to remind us of who we work for – our customers. The backdrop is universal, to represent our customers across the globe.