Toyota Global Site, Toyota Global Vision

Toyota Global Vision

Toyota will be a frontrunner. We will seize

opportunities and invest in the future.

Future of mobility

We’ll develop fresh forms of transportation and pursue

fresh ways to connect technology with people.

Enriching lives around the world

Through the concept of monozukuri, we will create

jobs, develop people and contribute to society

Safest & most responsible

ways of moving people

Safety is our number one priority – for our employees

and our customers. Nothing is more significant.

Commitment to quality

We permanently raise our standards for dependability,

reliability and customer satisfaction.

Constant innovation

Our objective: “Always better cars.” We continually

reinvent ourselves, introduce fresh technologies and

stay ahead of our competition.

Respect for the planet

In everything we do, we will showcase consideration to

the planet. We investigate and promote systems and

solutions that are eco-friendly.

Exceed expectations

Our attitude is to anticipate and produce to the needs

of those we serve.

Rewarded with a smile

Customer satisfaction is best voiced with a smile.

It promotes a behavior of gratitude and appreciation

in all that we do.

Challenging goals

We aim high and work together. that’s who we are.

Engaging the talent

and passion of people

The power of our organization comes from the skill and

diversity of our team members and business playmates.

solving problems and creating fresh ideas.

There is always a better way

The spirit of kaizen. reaching higher and challenging ourselves

to find a better way in everything we do. every single day.

The Tree Metaphor

The photo of a tree has been used to symbolize the Toyota Vision from ‘roots to fruits’. The tree is a symbol of natural strength. It is useful and long-lasting, something that proceeds to grow and flourish year after year.

The Toyota principles are represented as the roots because everything we do as a company must grow from the foundation of our beliefs. These roots support the trunk of the tree, which represents the strength and stability of our operations.

From the trunk, the branches lead to the twelve tenets that make up the Toyota vision – the ‘fruits’ of the tree. The tree permits all of this imagery to be connected together, a metaphor for how closely we at Toyota work together to achieve success.

Ultimately, the tree is set in a human environment, to remind us of who we work for – our customers. The backdrop is universal, to represent our customers across the globe.

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