Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand dreamed to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to embark at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand dreamed to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s figure is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an holder can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the holder’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to commence at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand dreamed to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s figure is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to embark at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand desired to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s figure is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to embark at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand dreamed to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s figure is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the proprietor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to commence at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the holder’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to begin at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand dreamed to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s assets is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the holder’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to begin at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand dreamed to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to embark at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to begin at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to embark at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand dreamed to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s assets is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the holder’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to commence at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s figure is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the proprietor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to begin at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand dreamed to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an holder can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the proprietor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to embark at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand desired to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an proprietor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to begin at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand desired to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s assets is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an holder can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to commence at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an holder can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the proprietor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to embark at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand desired to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s assets is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the proprietor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to embark at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the proprietor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to begin at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand dreamed to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s assets is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the proprietor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to commence at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand desired to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to begin at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s figure is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the proprietor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to embark at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an holder can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to begin at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand desired to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s assets is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an proprietor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the proprietor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to commence at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand dreamed to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s assets is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to embark at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s figure is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to commence at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s assets is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the proprietor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to begin at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s assets is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a flawlessly sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an proprietor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the holder’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to begin at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantaneously recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand wished to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s bod is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an possessor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the possessor’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to commence at around $500,000.

Rolls-Royce unveils fresh, ultimate luxury car, WDAZ

Rolls-Royce unveils fresh, ultimate luxury car

(CNN Money) — Rolls-Royce unveiled an all-new version of its very, very large Phantom ultra-luxury sedan on Thursday.

Unless you are an avid follower of Rolls-Royce, you might not instantly recognize that this is an entirely redesigned model. But as far as Rolls-Royce is worried, the switch it represents is as enormous as the car itself.

The fresh Phantom is a major shift in the way the British carmaker, a subsidiary of Germany’s BMW, designs cars for its ultra-wealthy customers. From now on, according to Rolls-Royce, its cars will be made — from the wheels right up to the top of the tall roof — without borrowing engineering from BMW cars, as many latest models have done.

Rolls Royce made the switch because the brand dreamed to engineer its cars specifically for its own unique requirements, executives said. A Rolls-Royce may not be the “Ultimate driving machine,” but it should be “The ultimate luxury machine.”

“Every one of our customers — each a connoisseur of luxury in the extreme — were asking for something more individual to them, not less,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “We were adamant that that was what they should have.”

The fresh Phantom’s assets is a shade shorter, end-to-end, than today’s Phantom, but still longer than a Chevrolet Suburban. It is made entirely of aluminum. It has smoother lines, particularly around the famous Rolls-Royce grill, and a more gracefully tapered rear-end than today’s version. As in past Phantoms, the roof is exactly twice the height of the car’s big tires, a precise proportion that’s considered a requirement for this model.

Besides expected features, like an optional built-in liquor cabinet and champagne chiller with crystal glasses, the fresh Phantom has one particularly novel interior feature that required a entire fresh production area inwards the Rolls-Royce factory.

“The Gallery,” as it’s called, is a fresh kind of dashboard decoration. Instead of wood or metal trim, a ideally sealed shatter-resistant glass case runs across of most of the dashboard. Inwards that glass case an proprietor can put . virtually anything. Examples the carmaker displayed included porcelain flowers, a solid gold 3D-printed map of the holder’s DNA, or an intricate array of dark feathers.

Customers will be suggested a few selections from which they can choose or they can commission their own. The galleries are created inwards a special clean room free of dust, moisture and hair, an environment similar to that in which computer microchips are made.

The fresh Phantom’s underlying structure and engineering — its “architecture” in auto industry language — was created wholly for this car and is not collective with any other Rolls-Royce or BMW products.

In the future, as various Rolls-Royce models are redesigned, they will all share the fresh “Architecture of Luxury,” as Rolls-Royce calls it. That will include Rolls-Royce’s upcoming SUV-like vehicle as well as the Ghost, Wraith and Dawn, whenever those vehicles are eventually substituted.

The Phantom is powered by a 563-horsepower, 6.75-liter turborcharged V12 engine. Despite weighing almost three tons, it can accelerate to sixty miles an hour in about five seconds, according to Rolls-Royce. The car’s eight-speed transmission is connected to a satellite navigation system so that it can select the decent gear depending, in part, on whether the car is approaching an uphill or downhill grade. That system, already used in other Rolls-Royce cars, helps ensure the smoothest possible gear shifts.

The very first customers for the fresh Phantom will get their cars around the end of this year. Rolls-Royce hasn’t announced the price of the fresh Phantom yet but it’s expected to embark at around $500,000.

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